NEWS
Flitsmeister warnings for emergency services soon to be included in navigation systems
Be-Mobile, a European provider of smart mobility and connected driving technologies, is part of a Dutch government initiative called Safety Priority Services (SPS). Through SPS, navigation apps and connected cars will warn drivers when emergency vehicles such as police cars, fire trucks or ambulances are approaching. According to the Ministry of Infrastructure and the Environment, the Netherlands is the first European country to realise such cooperation, advancing road safety and connected mobility.

A government-backed warning service for emergency vehicles
The government is going to cooperate with navigation system suppliers and car manufacturers to better warn motorists of police cars, fire trucks or ambulances that are on their way in an emergency. The project is called "Safety Priority Services (SPS)" and, according to the Ministry of Infrastructure and the Environment, the Netherlands is the first European country to realize such cooperation.
Safety Priority Services
The app of Flitsmeister already took the lead with such a service in recent years and this company is now also one of the partners in the project. Users of the navigation of the ANWB, Be-Mobile (of which Flitsmeister is a part), Hyundai, Kia, Inrix and TomTom will soon experience the new service, in cooperation with the government: their car or app will warn when a vehicle with flashing lights and sirens is approaching. The warning will indicate the type of vehicle and the direction from which it is approaching. Initially, this will only work for ambulances. Other types of vehicles will be added later this year.
In addition, drivers will be warned according to criteria agreed by the government, so that they are not unnecessarily distracted. This warning will be given when they approach unexpected and potentially dangerous situations, such as wrong-way drivers, traffic jam tail ends, obstacles on the road, roadworks, an accident, (temporary) slippery road, exceptional weather conditions such as a heavy hail shower, closed lanes ('red crosses'), and road inspectors or other emergency and rescue vehicles along the road.
Drivers will also be provided with information about prohibitions and instructions, such as the prevailing speed limits. In due course, it will be examined whether it is possible to have the travel advice provided by navigation systems take account of possible unsafe traffic situations, for example to avoid school zones.
Gaining knowledge and experience

With Safety Priority Services, the Netherlands is preparing for EU legislation and rules that will enter into force in 2025. In the Netherlands, the companies involved can gain knowledge and experience in prioritising, designing and offering road safety warnings.
In their collaboration, the six companies combine their own data with data from the National Data Portal for Road Traffic (Nationaal Dataportaal Wegverkeer, NDW). The data of the companies themselves ensure that navigation systems know where, for example, there is slow-moving traffic (traffic jam tail ends) or where road inspectors or their vehicles are located. The NDW data are accessible to everyone and contain information about prohibitions and instructions.
The six parties will provide feedback on the quality of the NDW data, so that it can be improved where necessary. Agreements have also been made with the companies about how their warnings are given: no action by drivers is needed, so that they can keep their hands on the steering wheel.
Privacy
Naturally, the privacy of drivers is safeguarded. The six parties will ask their users whether they can share the information to increase road safety. If users agree, the data will be fully anonymised and shared with the other parties via a secure connection.
“98% of motorists now use digital information while driving. In addition, pilots and projects show that providing warnings while driving has a positive effect on road safety. I would like to embrace these developments, in part because drivers of cars and trucks, for example, indicate that they appreciate such warnings and increasingly rely on them. That's why we will now start our collaboration with six organisations: we will ensure that they safely provide the right information to drivers.”
Partners
Why this matters
- According to the Dutch ministry, Safety Priority Services made the Netherlands the first European country to organise this cooperation between government, navigation providers and car manufacturers.
- The initiative was designed to bring emergency-vehicle and hazard warnings into multiple navigation systems and connected cars, extending beyond a single app.
- Private providers combined their own information with NDW data and provided feedback to improve the quality of national road-traffic data.
- SPS also allowed the partners to gain experience ahead of EU rules expected in 2025; warnings required no driver action, and shared user data depended on consent and anonymisation.
About Be-Mobile
Be-Mobile Group is a European leader in smart mobility solutions, providing real-time traffic information, safety services, and connected driving technologies. Through its consumer platforms, including Flitsmeister, the company serves millions of drivers with community-driven insights and in-car experiences. In addition, Be-Mobile delivers data-driven solutions and services to businesses and public authorities, enabling smarter traffic management, safer roads, and more efficient mobility ecosystems across Europe.
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